What is the purpose of your marketing?
You might say it's to start the phone ringing, get people to want to hire you and your business or to make selling easier. All good objectives but tough ones, too. How about something simpler and easier?
How about the purpose of your marketing is to expose your core marketing message to prospects in your target market. You know the sorts of people you want to do business with.
So what is a core message, it's simply 8-10 words that uniquely conveys what you and your services do for your clients. Slogans and taglines may change. When you finish crafting your core message , stick with it baby. Sound easy? Well let me tell you that this is your homework for the rest of your business life.
What's my core message it's “No-Bull Marketing that catapults your business to the next level.”
Time to start working on yours?
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