Probably the most successful English marketing/advertising man of the last century was David Ogilvy.
I was never fortunate enough to meet the man but thanks to the power of YouTube and video we can now all hear his wisdom.
Here he talks about using direct marketing to grow his business.
Take notes and take action!
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3 comments:
How VERY interesting!
David Ogilvy says long copy is better than short. So why am I turned off when I see one of those million mile long letters that accompany a sales pitch, and why am I sceptical with any 'guarantee' that I will make thousands of dollars?
Obviously these techniques work for the Americans, but how many British firms fall for this kind of marketing? It obviously does work or people will not be constantly doing it, but it doesn't influence me - or am I unusual?
In fact, to further this discussion on long sales letters, read this blog post with its comments: http://www.womenwisemarketing.com/to-hype-or-not-to-hype
Don't get confused with one of those long factory made sales letters you receive online with long direct mail. Remember you're not your market. The only think matters is what works, not our personal predujice.
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