Back in the early 1970's I was just another spotty teenager.
Halcyon Days!
And like most kids I loved rock music. It was escape and fantasy, my favourite band in the early 70's were the Who. In 1973 they released a brilliant album “Quadrophenia” about a self obsessed 60's mod kid Jimmy. The classic song from that album is 5.15 about a train journey. Yes, a British Rail journey from Waterloo to Brighton. This song starts with Pete Townsend singing the line”Why should I care?” Now it was then introspective, but it is the line clients and prospects think all the time.
Why Should I Care about your...
Business?
Products and Services?
Latest email?
Blog?
Your profitability?
They are not going to unless.....
in the words of Doug Hall unless you can show a Dramatic Difference.
Your Dramatic Difference answers the question “Why Should I Care?”
Clue. The answer is what you do for your market!
It's not that you're the biggest, oldest etc
Can you answer that?
Alignment the Book
Alignment The Secret to Getting Your Sales and Marketing Teams Working Together
About Me
- Rod Sloane
- There is simply too much Bull about in business and marketing. As an Author and Speaker, I specialise in No-Bull marketing and business philosophy. M: 07957 422203 @rodsloane
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1 comment:
look like very great article!
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