Friday 16 July 2010

What is the real benefit of working on Sales and Marketing Alignment in your business?

Let’s be straight about this, Sales and Marketing Alignment isn’t easy.

If it was every business would have achieved it, wouldn’t they?

When you work on Sales and Marketing Alignment in your business you will
come across all types of responses from indifference to outright hostility.

So why bother?

Working on your Sales and Marketing Alignment is only worth the effort if you want to:

•Retain existing customers

•Acquire new customers

•Improve forecast accuracy

•Have more salespeople hitting quota

•Get more qualified opportunities/leads

If they are important to you, then get started, today..

You could do worse than pick up a copy of my latest book
“Alignment – The Secret to Getting your Sales and Marketing Teams Working Together!”

What ever you do…

Get Started …

…today!

Monday 12 July 2010

All I am saying is give Sales and Marketing Alignment a chance

Everybody’s talking about Sales2.0, Web 2.0 and Social Media
All I am saying is give Sales and Marketing Alignment a chance

Everybody’s talking about B2B, B2C, NBC and BBC
All I am saying is give Sales and Marketing Alignment a chance

Everybody’s talking systems, processes and technology
All I am saying is give Sales and Marketing Alignment a chance

Everybody’s talking about world-class effective customer conversations, differentiated marketing messages and buying process-aligned tools.
All I am saying is give Sales and Marketing Alignment a chance

Repeat for as long as you want

Apologies to Dr Winston O Boogie