tag:blogger.com,1999:blog-2406837171703565683.post8073081383411369990..comments2024-03-28T07:39:49.601+00:00Comments on Sales and Marketing Alignment Blog from Rod Sloane: Do You Need a Budget to Qualify as Lead?Rod Sloanehttp://www.blogger.com/profile/09021493336151401835noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-2406837171703565683.post-80493982147977819092011-04-01T06:14:33.574+01:002011-04-01T06:14:33.574+01:00Actually, there's a contrarian point of view t...Actually, there's a contrarian point of view that's worth considering. By the time your prospect has a formal budget for their project, it's likely that they will already be in touch with vendors and you may be late to the party. Focusing on opportunities that have a business-critical need and on champions who have authority and access to finance, even if a formal budget doesn't yet exist, is often a smarter option. You're likely to be in much better position to help shape their needs and criteria.Bob Apollohttps://www.blogger.com/profile/01490875973404127926noreply@blogger.com