Tuesday 29 September 2009

2009 Top Ten Sales and Marketing Alignment Implementations

Align your sales and marketing and you are likely to convert more marketing leads into sales and reduce the cost on new client acquisition. So who is doing this well? The purpose of this article is to find out who you would nominate as the best companies to to this world wide.

Now thanks to those smart guys at DemandGen Report who hosted the 2009 Sales & Marketing Alignment Awards we already have three.

Automation tools are helping Cisco’s call centres prioritise which prospects to target and then improving the results in scheduling qualified appointments for sales partners. Cisco increased appointments with SMB/SME prospects by 25%.

Sourcefire created an advanced lead-scoring program. The program allows Sourcefire to evaluate and adjust the quality and quantity of its leads based on feedback from the company’s sales organization. The lead scoring system has been able to show a 25% increase in sales productivity.

Employing a new eMail service in late October of 2008 allowed ADX to capture 60 qualified leads for their new service in the first 90 days.

Who would you add to this list to make the top ten?

Friday 18 September 2009

Rebooting My Blog

Did you miss me when I was away?
Yes, ah thanks.
No, yes I know that I need to try harder.

My last blog posting prior to this was August 19th, that's nearly a whole month ago.

So have I been on holiday or on retreat.


I have just been quiet.
Yes quiet!

But that's all about to stop now, and from next week.

From next week I will be blogging with purpose but maybe less often.

Trying to blog every day proved just too challenging for this Blackpool boy.
So from now on expect to see a couple of postings per week.

These will be much more focussed than before on Sales, Marketing
and the Alignment of Sales and Marketing.

I have lots of new stuff for you, but that's coming next week.

So all I have to say now that it's good to be back and I look
forward to speaking ( do you speak from a blog) real soon.