Monday 24 November 2008

Where are you going to spend your Marketing budget in 2009?

How are you going to spend your marketing budget in 2009?

Are you going to cut back on the expensive tactics, do more of the cheaper activities or stick to what works.

You see, I think your competitors are going to slash budgets and focus on the less costly activities. You now stuff like email and all that online activity.

Which means three things.

1. More email for you and your target market

2. Your competitors will start to look and sound the same

3. More opportunities for you to be different, not better

Personally, I think this is great news, according to a survey by Marketing Sherpa, a market research company. This information is pure gold.

Who wants more email, start doing what your competitors don’t and you will be different. When everyone is zigging, you zag and when they zag, you zig.

Email is important but the real future is in direct mail

Friday 21 November 2008

Isn’t this what you really want?

Let’s face who wants better marketing? Who? You only care how much it costs, how long it takes to do and how much it takes to get the results. Really, all you are interested in is the results, i.e. new clients or more work from existing clients

All you want to know is How to Get More Work/Clients?

If you could buy a new client for £500, then how much would you be prepared to invest on marketing to get that client?

Who buys new clients, plenty of businesses do. Some law firms are quite happy to buy business at more than £500 each.

Now, I know it depend on the life time value of a client, including how many times they buy from you and how many referrals they bring.

Ultimately you need to do whatever it takes to achieve the results that you want. Just be careful about basing it all on one golden tactic, buying clients, pay-per-click or word-of-mouth.

Isn’t that what you really want?

Tuesday 11 November 2008

You Better? You Bet!

I have just returned from the Professional Speakers Association (PSA) 2008 Convention. This is where speakers go to learn more about the craft and business about making a living from speaking.

Now the PSA is a wonderful sharing organisation. We leave our egos at the hotel entrance and encourage each other to improve.

Naturally being the brilliant speaker I am, I was speaking, but you know that I learned something….I am not quite as good as I think I am.

I can improve

I want to improve

I need to improve

What core skill/talent do you have that you are good at?

My suggestion is to take a class in it, whatever it takes to improve.

Otherwise someone is who more dedicated than you may well leapfrog you.

Monday 3 November 2008

Compliment someone them simple

Wonderfully simple solution.

Thanks for that simple thought.

I like your simple idea.

It's simple.

Go on be a simple man/woman.

For more resources join the Simplicity Club.

It's free and simple to join of course!