Thursday 28 October 2010

Is there a Sales and Marketing Alignment Problem?

What do your colleagues feel about the how well your Sales and Marketing teams work together?

Want a rough defintion of Sales and Marketing Alignment?

How about:

“A state of agreement or cooperation among Sales and Marketing, with a common cause or viewpoint.”

So is there coperation with a common cause, something like Revenue or not?

Tim Reisterer and Diane Emo wrote in "Customer Message Managment" a little section on "Is there a Problem". Tim and Diane suggest that you ask the following:

Is there a Sales and Marketing Alignment Problem?

My Role is:

I think that we have a Sales and Marketing Alignment problem because:

The challenges that could prevent us from correcting this problem are:

The company goals or projects that will suffer most if we don’t correct the problem are:

Could you answer those questions?

More importantly, could they be answered acrosss your company?

Would there be some agreement between Sales and Marketing on the answers?

Hey, you don't need any consultants to do this.

Why not give it a go?

If you want a nice Word Document or pdf with these questions , just drop me a line Rod Sloane.

Is there a Sales and Marketing Alignment Problem?

Friday 1 October 2010

Interview with John Watton CMO of ShipServ

My interview with John Watton

John has 20 years’ marketing leadership experience in the IT and telecommunications industry, spanning software, managed services and outsourcing. Before joining ShipServ, John was Director of Global Marketing for telecoms software pioneer Cramer Systems, where he was responsible for marketing communications and demand generation worldwide. In 2006 Cramer was acquired by Amdocs in one of the biggest ever deals involving a European software business.

Previously, John held marketing management positions at Microsoft, Ariba, SAP and Oracle.

John has received many awards in recognition of his marketing leadership and in 2009 was named Marketer of the Year by B2B Marketing Magazine. He has a B.Sc. in Computer Science from the University of Manchester.