Wednesday 19 August 2009

2009's Best YouTube Video So Far

One mam's view on the collapse of the Old Media

Quite a singer too.

Don't worry if you don't get all the references I didn't

Thursday 6 August 2009

Why are business books so boring?

Look at your bookshelves.

If they're anything like mike they're groaning under the weight of worthy business books. Lots with very exiting titles. “In Search of Excellence” “The Trusted Advisor” “Advanced Selling Techniques” All good stuff, they are nice to look at, the problem comes when you open them.

What do you see?


Lots of little words!

20,000 + Words!

That feels like work, brain work.

Why can't business books appeal to the child in us?

Why do they have to be so high brow?

I think it says more about the low self esteem of the author.

I need to write something that's worthy.

C'mon appeal to the child in me!

I might just start to read it!

Wednesday 5 August 2009

Does your friendly local Printer do this?

Purbrooks are a Wimbledon based printing company that lead with being green, vegetable based inks, low wastage and stuff like that. So what you might think?

But it's what else that Purbrooks and Martin Stern does that is of interest. Along side the printing company runs a branding company Visual Direction that helps with design, brochures, identity and branding. A printing company that is also a marketing house. Wow!

I have long believed that printers should be the best marketeers out there and should be advising clients on marketing not paper size?

Does your printer help you win more business or just talk about delivery schedules?

What else should you really be helping clients do?

How can you really help their business?

Monday 3 August 2009

Cricket, Beer and Marmite!

Do you like Marmite?

The theory goes that you either love the dark stuff or loathe it. It's hard to be indifferent to Marmite. In fact go to their web site and you are asked whether you like or loathe it

Now I love Marmite so much so that when they bring out a Special Marston's Pedigree Edition for the Ashes, of course I buy it. Cricket, beer and Marmite...bloke heaven!

So how do you service the people who really like your stuff?
What else do they like? Offer them a special. They will love you for it.

What's your special?