Wednesday, 29 September 2010

Grey is the enemy of successful Sales and Marketing Alignment.

You won’t achieve long lasting Sales and Marketing Alignment by fudging it, by compromising or by being fluffy!

Look at the CMO’s who have achieved successful new working practises such as Christine Crandell. You have to take a straightforward black and white approach. Know what you want, Know what you cab achieve and just do that.

Now, I’m not suggesting that you take outlandish risks or bet the farm on this. Your responsibility is not to change the world; it’s just to get a few sales and marketing people working closer together.

Why not start with those who are open to your ideas of collaboration and cooperation?

Remember don’t shoot the collaborators, instead praise them.

Keep it simple

Keep it black and white.

Ditch the grey!

Tuesday, 28 September 2010

Are you going to the 2010 Marketing and Sales Alignment Executive Forum?

I am, it looks an excellent event that Corporate Visions have put together with some good speakers.
Particularly looking forward to the Case Study presentations.

If you are going, please say hello to this Englishman.

I've never been to Lake Tahoe or even Nevada before.

I bet that weather at Lake Tahoe is warmer than London, in October.
Now that is something you can bet on!

Monday, 13 September 2010


Does your company have a formal statement of it's culture?

Is it public?

Can I read it on your website?

If not, why not?

This statement is often referred to as your Core Values. If you think this is somewhat namby-pamby for my No-Bull style, can I just suggest that businesses such as IBM, Accenture and Tesco all publish their Core Values.
That’s good enough for me.

Do your Core Values document how staff are expected to behave to each other?

How are staff told about this & how is it maintained?

Does your culture effect hiring and firing?

Would you hire a "star performer" who could help the biz but who probably doesn't fit your culture?

Does your staff know it and believe it?

How are staff expected to include culture into their normal work practice?

Does this all come from top down?

Are you driven by the personality, focus & goals of your current CEO?

Do sales and marketing follow it?

If you have all this, then why do you have a Sales and Marketing Alignment problem?