Thursday, 28 October 2010

Is there a Sales and Marketing Alignment Problem?

What do your colleagues feel about the how well your Sales and Marketing teams work together?

Want a rough defintion of Sales and Marketing Alignment?

How about:

“A state of agreement or cooperation among Sales and Marketing, with a common cause or viewpoint.”

So is there coperation with a common cause, something like Revenue or not?

Tim Reisterer and Diane Emo wrote in "Customer Message Managment" a little section on "Is there a Problem". Tim and Diane suggest that you ask the following:

Is there a Sales and Marketing Alignment Problem?

My Role is:

I think that we have a Sales and Marketing Alignment problem because:

The challenges that could prevent us from correcting this problem are:

The company goals or projects that will suffer most if we don’t correct the problem are:


Could you answer those questions?

More importantly, could they be answered acrosss your company?

Would there be some agreement between Sales and Marketing on the answers?

Hey, you don't need any consultants to do this.

Why not give it a go?

If you want a nice Word Document or pdf with these questions , just drop me a line Rod Sloane.

Is there a Sales and Marketing Alignment Problem?

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