Friday, 5 December 2008

Stop being such a Namby-Pamby in your Marketing!

This week I have been facilitating a How to Write Your Marketing Plan less than 3 Hours workshop.

One of the challenges that arose and that most businesses owners have is the creation of a strategic core message

What can you say that might raise the curiosity and cause the reader or prospect to stop and take a lot at what you have to offer?

Don’t worry this is what those big corporates pay lots of dosh to swanky agencies for. So how can you do without paying a Berkeley Square fee?

Ask yourself this question “What can you say that either you competitors can’t or won’t say?” Go on I encourage you to go for it. Stop using those namby-pamby cliché ridden terms and say what you want to say.

I don’t offer practical marketing.

I offer “No-Bull Marketing”

What can you say that either you competitors can’t or won’t say?

Say it, baby!

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