Friday 18 June 2010

Sales and Marketing Alignment Myth #1...Solve it with Technology

Have you received the email?

You know, the one that tells you that you can solve all your sales and marketing alignment issues, develop more opportunities, make more revenue, date Beyonce if you just buy and install the new wiz bang software. It might be called CRM, ERP, Sales 2.0, Marketing 2.0, Buying 2.0 or by it's real name Bull 2.0

You have probably been invited to THE Conference or...

Sat through that all promising, lipsmacking, motavatin', acetalkin' webinar.

Buy the software, plug it in, buy some consulting too, and you're off to see the Wizard!

Well sorry , I have to disagree.

I'm no Luddite, yes technology is important but it's the icing on the cake, NOT the cake.

You have plenty of work ahead internally before you have to install some new software.

You need to focus on your Culture, your Language and your People.

Maybe, I should hire a programmer from Elance and write CLP 2.0

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