Align your sales and marketing and you are likely to convert more marketing leads into sales and reduce the cost on new client acquisition. So who is doing this well? The purpose of this article is to find out who you would nominate as the best companies to to this world wide.
Now thanks to those smart guys at DemandGen Report who hosted the 2009 Sales & Marketing Alignment Awards we already have three.
Cisco
Automation tools are helping Cisco’s call centres prioritise which prospects to target and then improving the results in scheduling qualified appointments for sales partners. Cisco increased appointments with SMB/SME prospects by 25%.
Sourcefire
Sourcefire created an advanced lead-scoring program. The program allows Sourcefire to evaluate and adjust the quality and quantity of its leads based on feedback from the company’s sales organization. The lead scoring system has been able to show a 25% increase in sales productivity.
ADX
Employing a new eMail service in late October of 2008 allowed ADX to capture 60 qualified leads for their new service in the first 90 days.
Who would you add to this list to make the top ten?
Tuesday, 29 September 2009
Friday, 18 September 2009
Rebooting My Blog
Did you miss me when I was away?
Yes, ah thanks.
No, yes I know that I need to try harder.
My last blog posting prior to this was August 19th, that's nearly a whole month ago.
So have I been on holiday or on retreat.
No!!
I have just been quiet.
Yes quiet!
But that's all about to stop now, and from next week.
From next week I will be blogging with purpose but maybe less often.
Trying to blog every day proved just too challenging for this Blackpool boy.
So from now on expect to see a couple of postings per week.
These will be much more focussed than before on Sales, Marketing
and the Alignment of Sales and Marketing.
I have lots of new stuff for you, but that's coming next week.
So all I have to say now that it's good to be back and I look
forward to speaking ( do you speak from a blog) real soon.
Chiao!
Yes, ah thanks.
No, yes I know that I need to try harder.
My last blog posting prior to this was August 19th, that's nearly a whole month ago.
So have I been on holiday or on retreat.
No!!
I have just been quiet.
Yes quiet!
But that's all about to stop now, and from next week.
From next week I will be blogging with purpose but maybe less often.
Trying to blog every day proved just too challenging for this Blackpool boy.
So from now on expect to see a couple of postings per week.
These will be much more focussed than before on Sales, Marketing
and the Alignment of Sales and Marketing.
I have lots of new stuff for you, but that's coming next week.
So all I have to say now that it's good to be back and I look
forward to speaking ( do you speak from a blog) real soon.
Chiao!
Wednesday, 19 August 2009
2009's Best YouTube Video So Far
One mam's view on the collapse of the Old Media
Quite a singer too.
Don't worry if you don't get all the references I didn't
Quite a singer too.
Don't worry if you don't get all the references I didn't
Monday, 17 August 2009
Thursday, 6 August 2009
Why are business books so boring?
Look at your bookshelves.
If they're anything like mike they're groaning under the weight of worthy business books. Lots with very exiting titles. “In Search of Excellence” “The Trusted Advisor” “Advanced Selling Techniques” All good stuff, they are nice to look at, the problem comes when you open them.
What do you see?
Words!
Lots of little words!
20,000 + Words!
That feels like work, brain work.
Why can't business books appeal to the child in us?
Why do they have to be so high brow?
I think it says more about the low self esteem of the author.
I need to write something that's worthy.
C'mon appeal to the child in me!
I might just start to read it!
Wednesday, 5 August 2009
Does your friendly local Printer do this?
Purbrooks are a Wimbledon based printing company that lead with being green, vegetable based inks, low wastage and stuff like that. So what you might think?
But it's what else that Purbrooks and Martin Stern does that is of interest. Along side the printing company runs a branding company Visual Direction that helps with design, brochures, identity and branding. A printing company that is also a marketing house. Wow!
I have long believed that printers should be the best marketeers out there and should be advising clients on marketing not paper size?
Does your printer help you win more business or just talk about delivery schedules?
What else should you really be helping clients do?
How can you really help their business?
But it's what else that Purbrooks and Martin Stern does that is of interest. Along side the printing company runs a branding company Visual Direction that helps with design, brochures, identity and branding. A printing company that is also a marketing house. Wow!
I have long believed that printers should be the best marketeers out there and should be advising clients on marketing not paper size?
Does your printer help you win more business or just talk about delivery schedules?
What else should you really be helping clients do?
How can you really help their business?
Monday, 3 August 2009
Cricket, Beer and Marmite!
Do you like Marmite?
The theory goes that you either love the dark stuff or loathe it. It's hard to be indifferent to Marmite. In fact go to their web site and you are asked whether you like or loathe it
Now I love Marmite so much so that when they bring out a Special Marston's Pedigree Edition for the Ashes, of course I buy it. Cricket, beer and Marmite...bloke heaven!
So how do you service the people who really like your stuff?
What else do they like? Offer them a special. They will love you for it.
What's your special?
The theory goes that you either love the dark stuff or loathe it. It's hard to be indifferent to Marmite. In fact go to their web site and you are asked whether you like or loathe it
Now I love Marmite so much so that when they bring out a Special Marston's Pedigree Edition for the Ashes, of course I buy it. Cricket, beer and Marmite...bloke heaven!
So how do you service the people who really like your stuff?
What else do they like? Offer them a special. They will love you for it.
What's your special?
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