Sales and Marketing Alignment Myth #1...Solve it with Technology

Have you received the email?

You know, the one that tells you that you can solve all your sales and marketing alignment issues, develop more opportunities, make more revenue, date Beyonce if you just buy and install the new wiz bang software. It might be called CRM, ERP, Sales 2.0, Marketing 2.0, Buying 2.0 or by it's real name Bull 2.0

You have probably been invited to THE Conference or...

Sat through that all promising, lipsmacking, motavatin', acetalkin' webinar.

Buy the software, plug it in, buy some consulting too, and you're off to see the Wizard!

Well sorry , I have to disagree.

I'm no Luddite, yes technology is important but it's the icing on the cake, NOT the cake.

You have plenty of work ahead internally before you have to install some new software.

You need to focus on your Culture, your Language and your People.

Maybe, I should hire a programmer from Elance and write CLP 2.0

Why not sit down and watch my latest Sales and Marketing Alignment Webinar

Here's the access to the latest webinar I delivered for BrightTalk on

How to Align your Sales and Marketing for More Revenue

Just click on the above link.

Do you need to change the way you market and sell your services in 2010?

"Given the current economic climate do you think that companies need to review and change the way they market and sell their products and services?"

This was a question I was recently asked...

Yes, let’s face it prospects are now better informed than ever before, they can go and speak to your existing and past customers relatively easily. They have often formed an opinion about what you offer way before you enter into dialogue with them. What can you do?

Engage, engage, engage before you sell, sell, sell

We all need to market smarter, more often .

A good place to start is with your marketing plan, you do have a marketing plan don’t you?

April Webinar: How to Align your Sales and Marketing for More Revenue

Please join me for my April 2010 Webinar: "How to Align your Sales and Marketing for More Revenue"

Date: Tuesday April 20th
Start: 2pm GST, 9am EDT
Duration: 30 Minutes

Register here

Hope you can make on the 20th.

Jeremy Nicholas interviews me about "Alignment"

BBC Broadcaster, Jeremy Nicholas, recently interviewed me about my new book "Alignment"

Here is a link to the recording.

Hope you enjoy

What exactly is Sales and Marketing Alignment?

There is a lot of buzz at the moment about Sales and Marketing Alignment.

A lack of sales and marketing alignment, has been given as the reason why so many sales guys never got anywhere near quota in 2009.

But what exactly is Sales and Marketing Alignment?

Is it simply sophisticated lead generation, an excuse for a larger technology investment or a new way of banging sales and marketing heads together?

Any ideas?

Here it is the cover of new book!