What my Blog really looks like?

The Wordle Cloud from the last six months entry.

What am I talking about?

'Taster' Seminar, London 21st June, Sales and Marketing Alignment Seminar

On June 21st I will be delivering another 'taster' workshop on Sales and Marketing Alignment.

Why should you bother spending a morning with me?

Well, if you want to improve the customer buying experience, understand your buyer's journey and be able to understand when they are moving to their next stage, then please join me in Ealing on Tuesday June 21st.

More information here

This is an exclusive event for Sales and Marketing Directors only.

The Movie Intro...

Who needs a Special Relationship when you can have something far more powerful: Alignment.

Dateline London.

I am writing this during President Obama's state visit to the UK. Lots of pomp and circumstance, 41 gun salutes and posh banquets. Both the Queen and the President have used that term “Special Relationship" to describe something that's supposed to exist. Of course it's tosh, something just to appeal to the vanity in the Old Country. Earlier in the day the Prime Minister and the President had referred to an essential relationship, better, but still sugar coating.

What we have here is a failure to be realistic.

When the USA and UK's interests are the same then it makes sense to be aligned, not essential and certainly not special.

So it is in business when sales and marketing share the same interests and goals they will naturally be more aligned. Try telling one of your sales reps that you think she is special. Maybe not.

Alignment means no finger pointing when things go wrong. Working on your Culture, Language and People.

Alignment means common ownership of the pipeline and forecast. Goodbye to silos, hello to openness.

The end result meaning that you can improve the customer buying experience and generate more profitable revenue, more predictably.

Who needs a Special Relationship when you can have something far more powerful: Alignment.

Do You Need a Budget to Qualify as Lead?

Should a prospect have a real budget for your services to be considered a lead/opportunity qualified to unleash your sales attack dogs, sorry I meant 'trusted advisors', of course.

Well, according to this Marketing Sherpa chart, 77% of marketers seem to pass leads to markerting that don't have a budget.

No frigging budget, dude!

Makes you wonder what qualifies for a lead in 2011?

How to Grab Attention

Join me in London on Tuesday April 12th

I am delivering a two hour morning seminar 'taster' on
Sales and Marketing Alignment in London on April 12th.

This complementary seminar is for Sales and Marketing Directors only.

We will look at the issues of:

> Increasing marketing's contribution to the sales pipeline

> Not delivering enough organic revenue growth

> Doing more with less

> Lack of respect between sales and marketing

If you want to know how to resolve these challenges,
then Reserve Your Place Now!