Wednesday 30 July 2008

2008 Olympic Marketing Challenge


OK, I like Spain,

I love the climate, their beaches, their food and drink.

Can I just ask them to stop winning virtually every sports event this summer in Europe? First they won the football, then Wimbledon and now the Tour de France. Let's hope that they don't take up cricket and rugby.

Now, you maybe wonder what this has to do with your marketing?
Good question.

But this is a summer of sport and it's just about to explode with the start of the Beijing Olympics. A sporting feast for some and a turn off for others.

Well I'm here to tell you that it doesn't matter because I am going to resurrect a Rod Sloane tradition.

I am calling it the Rod Sloane Olympic Marketing Challenge 2008.
Am I getting delusions of grandeur?

What is it?
It's a chance for you to receive some feedback on a marketing piece you are currently working on...for a zero fee!

How does it work?
Email me your marketing piece and I will give you some feedback on how you might refine it for improvement.

Does this mean that I will write your marketing piece for you?
No. You need to draft it yourself.

What type of marketing piece?
A brochure, marketing letter, single web page, marketing email, blog, postcard you name it.

Am I restricted to one marketing piece?
Yes one at a time, but after you have received feedback, you can send me another one.

What's the catch?
Well you have to put up with my opinion and communicate with me, apart from that, very little

It's not enough Rod, I want a further incentive.
OK. Every Friday I will have a drawing and one person who has sent me a piece for critique will win a copy of my best seller "121 Marketing Ideas to Grow your Small Business." Be quick though, you know how those Spanish are winning everything this summer. And no, I don't have a Spanish version of my book.

Rod, what's with this crazy offer?
Have you been struck by summer lightning?

Uhh, that's why my brain hurts.

What do I do?
Send me am email with your marketing piece attached to
Remember to include your name and business address if you want to enter the book draw.

When does the Rod Sloane Olympic Marketing Challenge 2008 finish?
At the end of the closing ceremony for the Games on Sunday August 24th

Hasta la vista

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