Tuesday 29 September 2009

2009 Top Ten Sales and Marketing Alignment Implementations

Align your sales and marketing and you are likely to convert more marketing leads into sales and reduce the cost on new client acquisition. So who is doing this well? The purpose of this article is to find out who you would nominate as the best companies to to this world wide.

Now thanks to those smart guys at DemandGen Report who hosted the 2009 Sales & Marketing Alignment Awards we already have three.

Automation tools are helping Cisco’s call centres prioritise which prospects to target and then improving the results in scheduling qualified appointments for sales partners. Cisco increased appointments with SMB/SME prospects by 25%.

Sourcefire created an advanced lead-scoring program. The program allows Sourcefire to evaluate and adjust the quality and quantity of its leads based on feedback from the company’s sales organization. The lead scoring system has been able to show a 25% increase in sales productivity.

Employing a new eMail service in late October of 2008 allowed ADX to capture 60 qualified leads for their new service in the first 90 days.

Who would you add to this list to make the top ten?


Unknown said...

I simply had to thank you so much once more. I do not know what jasa seo jasa seo I would have worked on in the absence of these creative concepts shown by you directly on that jasa seo theme. Completely was a real fearsome case in my view, however , finding out a new specialised technique you jasa seo solved it made me to weep for delight. I’m just happier for the information jasa seo and in addition sincerely hope you really know what a great job you happen to be getting into teaching people jasa seo today by way of your blog. I know that you have never got to know all of us.

ADMIN said...


Anonymous said...

That’s why on line casino websites show free bonus money separate to money funds. The lower the wagering necessities, the better they're to clear and 온라인카지노 the more doubtless you might be} to obtain your bonus winnings as money. Usually, the wagering requirement of a bonus that requires a deposit is considerably lower than the wagering requirement of a no deposit bonus or free spins on slot video games. The on-line on line casino will match a sure percentage of the quantity you deposit.