When you’re interacting with a prospect or client are you selling or marketing?
Let me explain my take on this.
Selling is when you go out with your catalogue and solutions and try to get people to buy your stuff. You are a representative of the business. You represent the business. Your job is to get a client’s signature on a piece of paper. Or get their money. Selling is hard
Marketing is when you step outside your business and examine the market place you’re in. You then try to understand how the market perceives your business. You then may change your business to have a better perception in the marketplace. Marketing is harder still.
However, if you find that you are struggling selling your stuff it’s probably because your marketing is lousy.
Improve your marketing and it will make your selling a lot easier.