It's not the content, the content is easy, just answer the common questions that clients ask.
It's not the writing, it doesn't take too long and it doesn't have to be Jane Austen.
No what's hard is the discipline to write your blog every day, every week.
Action is easy, Discipline is hard.
So come on if I can commit to doing this every day, so can you.
You clients need to hear from you.
The hard thing about blogging is that it isn't that hard at all really.