Stamp out the Sales V Marketing culture in your Company
West London based business owner and author, Rod Sloane, said today that businesses that want to reduce the cost of new client acquisition and become more profitable need to first, end the internal fight between sales and marketing and then, increase sales and marketing alignment.
Rod Sloane, author of soon to be published book “Alignment...the Secret to getting your Sales and Marketing Teams working together” said “If your Sales and Marketing teams are fighting over language, leads and resources then your business is going to suffer. Most Sales and Marketing departments cannot even agree the definition of a lead. Get them to agree that first. Get them working together, not working against each other. That is the start to making wining new business easier and becoming more profitable”
“Alignment...the Secret to getting your Sales and Marketing Teams working together” is due to be published by Sunmakers Publishing in late 2009
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1. Rod Sloane works with established businesses that want to grow their revenue and reduce their cost of new client acquisition. This is delivered through keynote speeches and in house company workshops. Sloane is also the author of “121 Marketing Ideas to Grow Your Business”.
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