Develop a simple client philosophy

You've probably never heard of Michael Mayson.

I hadn't. But we both should have.

Michael is the general manager of the Crowne Plaza Hotel in Birmingham.

He also has a simple philosophy which is listen to the customer and give them what they want.

“I still use that approach today and it has never let me down,” he says.

My client philosophy statement is:

"Give customers what they want, not what you want"

What yours?