Wednesday, 22 October 2008

My Favourite Marketing Tactic

“It was the best of times, it was the worst of times..” could Dickens have foreseen our current economic plight writing in 1859?

Now, it may not quite the currently feel like the best of times, but I suggest it is the best of times to try something new and low-risk in your marketing.

Let me introduce you to my most favourite 'bestest' marketing tactic, namely speaking to groups of clients and prospects from your ideal market.

Now, you may be thinking that I have gone off my rocker, after all speaking is so difficult, isn't it. Let me tell you that's a load of old bull. Speaking in front of groups is easy.

Repeat after me 'Speaking in front of groups is easy'

You can do it. If I can do it, you can do it. It's not blinkin' bungee jumping or flying a helicopter.

Why do I like it and think it's useful.

Well:

1.It differentiates you from your competition
2.You are in control
3.It's fun.
4.It's as cheap as chips to do.
5.It's fun
6.It positions you as an expert, meaning people won't moan about your fees, in fact they'll expect more to hire you.
7.Did I say it's fun?

Forget all that stuff, about how difficult it is, visit your local ToastMasters International Club and start improving your speaking skills.

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