Thursday 23 October 2008

Wishin’ and Hopin’ are not Marketing Tactics

Wishin’ and Hopin’ might have worked for Dusty Springfield in the Sixties, please don’t tell me you are still using them 44 years later as key factors in your marketing.

So, what are your top three lead generation marketing tactics?

You know, those three tactics that when you implement them on a regular basis result in generating new business from prospects and repeat purchases from existing clients.

You do have three humdingers don’t you; please tell me that you do. You’re not one of those poor saps that has one tactic, are you? You’re not one of those businesses that say something silly like “We get all our business from …” Can you see the inherent weakness in that thinking that could drag your business down, especially in tougher times?

If you have ever heard, seen or endured me speaking about having a marketing plan, you’ll now that I suggest you should have a minimum of three lead generation tactics.

What are your top three? Can you say them right now? Can you write them down, with confidence? No, well start with one, you can name one, right? Now pick one that scares you and keep adding. You can change them

Here’s my tip, pick lead generation tactics where you can measure the results.

Extra tip, pick one that scares you just a little, you’ll be amazed at the results and fun it will bring you.

So what are my top three?

1. Speaking
2. Direct Mail
3. Blogging

What are yours?

Apologies, if I called you a poor sap, now go think of a stronger term…

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