For the last decade you’ve probably heard about how the best way to market was via the concept of permission marketing developed by Seth Godin. “Marketing centred around obtaining customer consent to receive information from a company.”
The important thing is that it’s not you who defines what is and isn’t permission; it’s your customer or client. And half of them don’t think that you have that much. The slide shows that at least 20% don’t believe that they have given you any permission to speak or even market to them. Which means you are shouting at them like some tacky 2nd hand mortgage sales man.
You spammer -- You’re just as low as a banker!
OK, maybe not that low.
But if you believe that permission is a good idea to have in marketing then you need to think about asking for it more and more often. Do you? Because clients don’t think that you do.
Keep asking for permission.