Having grown up on a diet of John Mills, WW2, Prisoner Of War movies on TV, I have must have heard the phrase “We don't collaborate with the enemy” and “Collaborators are cowards” countless times. Collaboration became a dirty word.
Now in business I have to reprogramme myself. Reaching out to others, running join ventures and joint promotions are ways of spreading the risk. Other promote my events. After all it's much easier to promote somebody or something else than yourself. It's more believable.
Collaboration is Not a Dirty Word
Work with others, stop trying to control everything.
You can't and it doesn't bring great results.
Collaboration should be your best friend and tool.
Start talking, pick up the phone.