Because the writer goes on about themselves, their ideas, their business or worst of all their family,
Nobody cares about you, only your mother and she could be jiving you, too! Sorry BB
I don't care about you.
And you don't care about me.
When was the last time you picked up the phone to me?
Go on, when?
You see you don't care, do you!
Stop pretending you do, and stop listening to all those new age hippies who talk about this crap.
So stop talking about yourself and start talking about me and my interests.
And no, I don't care where you are going on holiday.
Have you been to Blackpool? See!