Logos, Themed Colours and websites are NOT your marketing.
Please don't obsess about these things, who notices them anyway?
Your marketing is YOUR message.
What do you have to say to your constituency and what can they repeat to the world?
L'Oreal market all their beauty products to women “Because they're worth it!” A powerful, repeatable message and improved from the original “Because I'm worth it!”
What is your message and how are you going to communicate that to your constituency?