Thursday 2 July 2009

How to create a Big Mac for your Business.

Along with quarterpounder the Big Mac is one of McDonald's iconic products.

Now you probably thought that Ray Kroc, the Moses-type character, leading McDonald's, who came up with the Big Mac. That's what I tended to assume, but I was wrong too.

The Big Mac was created by a unknown and largely forgotten McDonald's franchisee, Jim Delligatti. And it took Delligatti two years to persuade McDonald's to accept his innovation.

At the Ray Kroc supported the introduction of the Hulaburger, which consisted of a slice of grilled pineapple, with some cheese, on a bun. The Hulaburger flopped!

So don't expect your leader to come up with all the bright ideas, it might just be time for the boys and girls in marketing and sales to come up with your next MoneyMaker product or service.

Step back, Moses!

Anyone fancy a Hulaburger?

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