Wednesday 8 July 2009

Squeezing the Lemon

The Lemon Song is a famous Led Zeppelin song from their second album. It is in turn based on many earlier blues standards. Now the phrase “Squeezable my Lemon” has many, well let's just say, adult overtones.

That's not what I mean when I say Squeeze the Lemon.

To me it means you have to “work” hard to get the maximum from any of your resources. Just having them in itself won't bring results. This is particularity true if you want better alignment between your sales and marketing teams.

To Squeeze the Lemon, your sales and marketing have to learn how to work together, speak the same language and agree on what they both want.

Squeeze the Lemon for the juice NOT the pips!

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