My marketing responsibility is to get prospects to Know, Like, Trust and Try my offerings.
Now you might argue that trust fellows the trial period, maybe.
Do you have a phrase that moves the prospect from marketing to customer. Stephen Shapiro's favourite phrase at this stage is “What do you think?” Simple isn't it.
My Sales responsibility is to invite prospects to Buy from me, Re-Buy and then to Refer me.
Do you or does your business have a system for doing this, or do you just wing it?
Please don't wing it...that's the style of the amateur
Please create and have a system, it might be simply ticking boxes or it might be a software solution.
Then you can “Market like a Salesperson and Sell like a Marketer.”