Steve Chazin was a former Apple marketing executive has explained 5 of its best marketing ideas in a powerful e-book "Marketing Apple: 5 Secrets of the World's Best Marketing Machine"
Chazin notes Apple:
1. Doesn't Sell Products
People but what other people have.
It sells club membership to the Apple tribe
2. Is Never "First to Market"
Make something good greater.
It moves into existing marketing places.
3. Empowers Early Adopters
Help your customers help you.
They become the Apple sales force.
4. Make their Message Memorable
Boil your story down to it's syrupy goodness!
People need to be able to rapidly absorb, retain, and
repeat your sales message in the first 2-5 seconds.
5. Goes One Step Further
Try and surprise and delight your customers.
Make the customer feel good about their purchase.
How many of these 5 can you claim to do?