Give me a Reason to Believe You
Why should I believe anything you say? You're in business and just trying to sell me your stuff! Aren't you, you evil capitalist?
Tough, hey! Doug Hall suggests Reason to Believe as his second law of Marketing Physics.
Now, most people will say OK look at my testimonials and what people say about me on-line. Quite frankly that's all bull. Isn't it?
Do you believe the comments movie makers add to movie posters outside the cinema? 'Course not.
Let me tell you, don't expect people to believe you, I don't. Expect people to be sceptical. They know that you after their dosh!
Give them something they can believe in. A demo, a test-drive, your book, your blog, your podcast, your ebook. Keep at 'em
As Tim Hardin sang “If I listened long enough to you, I'd find a way to believe that it's all true