Just been listening to Jeremy Nicholas on the radio talking about the "so what" test that journalists use to determine what is the story in the news. When journalists read a press release they ask themselves that question. "Bank opens new branch in Lincoln"...so what "New Bank Manager ran slowest ever time in London Marathon" now that's a story.
how does that help your marketing?
Well, it obviously is a little test for all your media releases.
But it also helps with any marketing message you might have, any benefits you claim.
I can build a web site in a week....so what?
I can produce a set of financial accounts in three days....so what?
I have a one page marketing plan template....so what?
You have to work harder, think more and dig deeper to answer the so what question.