So What?

Just been listening to Jeremy Nicholas on the radio talking about the "so what" test that journalists use to determine what is the story in the news. When journalists read a press release they ask themselves that question. "Bank opens new branch in Lincoln"...so what "New Bank Manager ran slowest ever time in London Marathon" now that's a story.

So What?

how does that help your marketing?

Well, it obviously is a little test for all your media releases.

But it also helps with any marketing message you might have, any benefits you claim.

I can build a web site in a week....so what?

I can produce a set of financial accounts in three days....so what?

I have a one page marketing plan template....so what?

You have to work harder, think more and dig deeper to answer the so what question.

So what?