During World War 2, Winston Churchill was famous for his motivational acronym KBO standing for “Keep Buggering On” . It was Churchill's way of saying it's tough but keep on.
KBO could well be the mantra for all businesses from the world's largest to the guy that gives away the free evening newspapers in London.
It's what you need to do worth your marketing. Keep on, Don't give up.
It was what I said to my telemarketing guy today when he asked me what more I wanted from him. KBO.
Don't need to say any more, do I.