When CEO's announce poor financial results, often they will talk about rising costs to explain their disappointing results. At the same time on-line message boards are flooded with that company's customers claiming it is poor customer service that is hurting the business. Take a look any any airline to see this pattern unfolding.
What customers are often saying is “You you're not giving me the value that I want”.
What value are you currently giving clients and prospects?
Not discounts, they want value.
Not freebies, they want value.
Assuming you don't do a straight pitch then a podcast offers value.
A blog offers value.
How do you offer value?
Offer some more!