Wednesday 27 May 2009


When CEO's announce poor financial results, often they will talk about rising costs to explain their disappointing results. At the same time on-line message boards are flooded with that company's customers claiming it is poor customer service that is hurting the business. Take a look any any airline to see this pattern unfolding.

What customers are often saying is “You you're not giving me the value that I want”.

What value are you currently giving clients and prospects?

Not discounts, they want value.

Not freebies, they want value.

Assuming you don't do a straight pitch then a podcast offers value.

A blog offers value.

How do you offer value?

Offer some more!