My role in my business is to create an idea that my clients find practical in helping them solve their business problems. I convey that message in a myriad of ways (ever-changing) to my constituency.
As such my two chief responsibilities are: Marketing and Sales.
Marketing is the origin of the idea and the creation of how the message is delivered.
Sales is the personal interface with my constituency and delivery of any solutions for that business.
To succeed my business must have an equal emphasis on creation and delivery of ideas i.e. both marketing and sales.
I WANT TO BE EQUALLY ADEPT AT BOTH THESE SKILLS.
Neither is more important than the other and only by combing the two effectively will I achieve the success that I want.
Where I am weaker or short I will hire help, e.g. design and regular telemarketing.
To this end I want to market like a salesperson and sell like a marketer.
This is my manifesto.