Monday, 27 April 2009

Heads Up and Look that Prospect Squarely in the Eyes and say…

It’s just too easy to be focused internally at the moment.

Watch that cash flow, debtors and creditors, but there is another important group you need to keep your eyes on.

Clients and prospects.

How can you help them at the moment?

Are you going out of your way to engage with them more than ever?

Are you putting on more events just for them?

Are you surveying them?

What’s happening?

What’s the story?

Go engage with them, ask them, help them if you can or point them in the direction where they can get the answers they need.

Be a resource, this is an ideal time to grab the high ground in your market.

Go! Run!

It’s a land grab…stake your claim