Use the Media

John Quelch noted that Barack Obama was “aided by his appreciation and use of all communications media, notably the Internet, to engage voters.” Not only the traditional but also the new online media.

So how do you use both traditional media :

TV
Radio
Newspapers and Magazines
New Media:

Your blog, you have a blog don’t you?
YouTube
Facebook, twitter, LinkedIn, Ecademy etc
Your web site
Your membership site

Take one of the above and start engaging and working it.
If you don’t your competitors will and become better recognised.