Blogging will help you have a good ranking in the organic searches, it’s relatively low cost apart from your time but it takes time and you have to stick with it for months, preferably years.
Pay-per-click is instant, quick you can pay what you want and determine the results very quickly.
So which is better?
It’s obvious, isn’t it?
No, and to use the answer any old marketing soak would use “It depends”
It depends on:
what you market.
who your prospects are.
what your competitors are doing.
what time of year it is.
It depends on lots of variables outside of your control.
So what’s the answer?
The only answer is test, test and test.
If you have expertise, case studies, provocative statements and insights then of course you should be considering:
There is NO certainty, we all need to test, test and test again.