Where are you as of today and where do you want to get to?
What’s your revenue and profits for the last twelve months?
How many active clients do you have?
How many people do you employ in how many outlets, today?
Now where do you want to get to in terms or revenue, profits, clients etc,
Can you simply state where you are today and where you want to get to in 18 months?
The best vehicles to get you were you want to go is “Better marketing”. You know the one with the go-faster stripes. By the way you can put go-faster stripes on your old car.
Take the time to revisit your marketing and make it better.
If you can afford to hire a marketing consultant, now is the time to do it.
If you cannot afford a marketing consultant, then you need to educate yourself buy the books, study them and apply them. You will have to do a lot of application yourself.
Apart from my book what book would I recommend? Try “Selling the Invisible” by Harry Beckwith.
Hire a marketing consultant or study the books. You choose!