Part 5 of John Quelch’s article the Marketing of a President reviews Obama’s Marketing Message. Quelch referred to it as:
“The emotional appeal was buttressed with solid and specific policy details. The ability to combine emotional with functional benefits and the discipline to be consistent in positioning and message delivery are core to all successful branding campaigns.”
Obama message was “Change you can believe in” which was repeated during his campaign.
So what’s your marketing message?
Do you people know that only you can say it?
Anybody can say “Passionate about websites!”
Do you talk about yourself and your business or do you talk about your clients?
Do you repeat it?
More importantly will others?
This is your homework for the rest of your business live, roll your selves up and get to work!