It’s a beautiful day in London, the sort of day (as Ken Dodd would say) that makes you want to go up to clients and prospects and say do you want some of what I have? Accept, Ken said it in a more end-of-the-pier style!
But that’s exactly John Quelch’s point about what Obama did in the presidential election
“Obama reached out to all citizens. He targeted his message beyond previous or likely voters.”
Are you reaching out to your entire constituency or just the few who know you already?
Are you targeting your message beyond just your customers?
Your marketing purpose should be to spread your ideas, you need to tell people about them.
Remember the theme tune of all marketers.
As the Four Tops sang…”Reach Out, I’ll Be There”
Go play it on Spotify!