Friday 10 April 2009

Don’t Confuse Simple Marketing with Easy Marketing

Making outbound telemarketing calls is simple, but most avoid doing it and don’t think of it as easy.

Speaking in front of groups who could hire you is simple. Most don’t find it easy.

Writing a blog everyday is simple, doing it is...

Telling jokes is simple, being funny is not easy.

Lots of tasks that you do that you find simple others may well struggle with, avoid and certainly not class as easy.
So don’t assume people can do the stuff that you can

It’s OK to also say I’m not sure I could do that.

Tip: stick with the stuff that you find simple and easy, outsource the rest!

1 comment:

Anonymous said...

What about the stuff you know you can do better, but don't have the time to do? It's really hard to outsource material that you know you can do well, but by getting someone else to do it, it will give you more time for your other projects.